Rebranding for School of Visual Arts.
By selecting the 50:50 proportion system, it divides “School” and “ARTS” individually. The “School” side is formal, “Arts” side is expressive. Each side contains its own contents and information under each name. The intention behind SVA rebranding was to contain the legacy that SVA has over 75 years and at the same time contain the modern and futuristic aspect of design.
INSTRUCTOR: JOSEPH HAN