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04
(BRANDING)
HUDOR


(04)
HUDOR
2022

A water brand named ‘HUDOR’ has a concept of self-filtration that makes it able to provide qualified water at a reasonable price.

To emphasize the self-filtration concept of my bottled water, I set a hierarchy in my layout, it divides each layer with a thin line. So the top part will be the most important layer and the bottom layer will be the least important context or additional information etc. and the parentheses show the names of the content. Since HUDOR’s bottled water has a built-in filter inside of the bottle, anyone, any customer who drinks this water, they are filtering their own water. So inside of the parentheses, any names or places of customers can fit in. I leave the parentheses blank because I want people’s participate in this campaign.

INSTRUCTOR: JOSEPH HAN


















Ashton (Kunwoo) Oh (b.1999) is a graphic designer based in New York City, NY. He is currently an Associate Visual Designer at GOAT.

EDUCATION: School of Visual Arts - BFA Design
EXPERIENCE: GOAT- 2022–PRESENT, Creative Studio Unravel (United Space of Solution) - 2021
AWARD: Communication Arts 63rd Award of Excellence - 2022 Silas, H. Rhodes Scholarship SVA - 2018-2022



Ashton (Kunwoo) Oh (b.1999) is a graphic designer based in New York City, NY. He is currently an Associate Visual Designer at GOAT.

EDUCATION: School of Visual Arts - BFA Design
EXPERIENCE: GOAT- 2022–PRESENT, Creative Studio Unravel (United Space of Solution) - 2021
AWARD: Communication Arts 63rd Award of Excellence - 2022 Silas, H. Rhodes Scholarship SVA - 2018-2022