Rebranding for independent film industry A24.
By placing the two distinctive types of logo at the top and bottom and content in the middle, the characteristics of the movie pursued by A24 and provided to people exist in the vague area and space between these two distinctive logos. Logos can be flexible with their sizes depending on what should be more focused and the ellipse shape contains the name or title. I decided to differentiate the system, A24 as a brand and A24 as support branding for movies. So for the movies and content-based applications, the content goes inside of the ellipse shape and the background goes blurred.
INSTRUCTOR: JOSEPH HAN